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Recent Featured Articles

How to Sell Graf

How to Sell Graf Custom Hardwood

What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring out how they can push the industry beyond its current limits. Graf Custom Hardwood goes above and beyond to make sure that they have near-perfect raw… Read more

Silvian Real Wood Floors

How to Sell The Silvian Collection

With a neutral color scheme and natural textures, the Silvian Collection from Real Wood Floors gives your customers a simple, understated foundation for the rest of their home. Named after the Latin term (silva) for wood, this collection is reminiscent of minimalist and light Nordic styling. Colors Names, Pronunciation, and… Read more

How to Sell Steadfast

How to Sell the Steadfast Collection

With unique color treatments and weathering, our Steadfast Collection is ideal for those looking for a statement piece in their home. A unique feature of this line is the dynamic weathering on Legacy, Tradition and Heritage. The maple lumber is left outside and weathered 60, 75 or 90 days. You… Read more

How to Sell Brick & Board

How to Sell Brick & Board

A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer who is starting the floor buying process. Available in 4 species and 18 colors, the collection gives a modern look to a traditional wood floor.… Read more

How to Sell Longhouse Plank

How to Sell the Longhouse Plank Collection

Bringing a reclaimed look to a wider audience, the Longhouse Plank Collection uses layered textures, extra-long planks, and quality handcrafted color techniques to recreate the look of a hundred-year-old floor. To create a truly random and reclaimed appearance, we use four unique textures. Included are bandsaw marks, circular saw marks… Read more

How to sell Tasmania

How to Sell the Tasmania Collection

Have you ever had a customer who wanted a unique statement piece for the home? With two colors in the exotic Tasmanian oak species and six colors in the impressive 9 1/2″ wide European white oak planks, the Tasmania Collection makes a grand impression wherever it is installed. SEE MORE… Read more