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Recent Featured Articles

How to Sell Longhouse Plank

How to Sell the Longhouse Plank Collection

Bringing a reclaimed look to a wider audience, the Longhouse Plank Collection uses layered textures, extra-long planks, and quality handcrafted color techniques to recreate the look of a hundred-year-old floor. To create a truly random and reclaimed appearance, we use four unique textures. Included are bandsaw marks, circular saw marks… Read more

How to Sell The Tasmania Collection

How to Sell the Tasmania Collection

Have you ever had a customer who wanted a unique statement piece for the home? With two colors in the exotic Tasmanian oak species and six colors in the impressive 9 1/2″ wide European white oak planks, this floor makes a grand impression wherever it is installed. SEE MORE OF… Read more

how to sell helsmman

How to Sell The Helmsman Collection

Have you ever had a budget-minded customer who is frustrated by the limited options of affordable wood flooring? Everyone has been showing them the same type of wood floors: machine-scraped hickory and birch in similar shades. It all starts to look the same and your customer may think that’s their… Read more

How to sell Ponderosa

How To Sell The Ponderosa Collection

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and active lifestyle in mind. Although the 5-inch hand-scraped hickory and birch is a pretty common product in the wood flooring industry, our Ponderosa plank stands… Read more

How to sell Palladio

How To Sell The Palladio Collection

Crafted from the same wood used to make wine barrels, the Palladio Collection features wide plank European White Oak in natural brown tones. To create one of a kind tones and depth of color, the flooring is fumed and lime-washed. Cut in the traditional European “live sawn” method, the Palladio… Read more

How To Sell Saltbox

How to Sell the Saltbox Collection

Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First appearing in the mid-17th century, the Saltbox style home was named for its resemblance to the popular kitchen fixture of the day. Known as a… Read more