How to Sell Helmsman

How to Sell The Helmsman Collection

Have you ever had a budget-minded customer who is frustrated by the limited options of affordable wood flooring? Everyone has been showing them the same type of wood floors: machine-scraped hickory and birch in similar shades.

It all starts to look the same and your customer may think that’s their only option. What they truly are looking for is something that is unique, eye-catching, and affordable.

Our Helmsman Collection was designed for this customer in mind.

The exotic species, rich colors, and multiple textures have made this our go-to option for retailers, builders, and designers.


Ideal Customer of the Helmsman Collection

The ideal customer for the Helmsman Collection is looking for a unique, stable, and affordable wood floor. Made with Pacific Chestnut (Seringa) veneers, these floors have an exotic look that is different than other entry-level floor options.

The linear grain pattern, deep color, and weathered look give busy families a beautiful, yet durable floor on a budget.



The Helmsman Collection have a highly durable urethane finish that protects it from normal wear and tear. We always recommend installing a whole-home humidifier to prevent gaps and squeaks. Additionally, only clean these floors with a wood floor safe cleaner and microfiber mop.

Our cleaning page goes through everything you need to know to keep your wood floors looking like new for years to come!

Features of the Helmsman Collection

1/2″ x 5″ Engineered 2MM Sawn Cut Wear Layer
Pacific Chestnut (Weathered & Brushed)
2′ – 4′ Long Lengths

Premium UV-Cured Urethane Finish
20 Year Finish Warranty
Lifetime Structural Warranty

Product information:

Installation Guide

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