How to Sell Graf

How to Sell Graf Custom Hardwood


What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring out how they can push the industry beyond its current limits.

Graf Custom Hardwood goes above and beyond to make sure that they have near-perfect raw material. Being nestled in the foothills of Appalachia, with all its natural beauty and resources, gives a surplus of top-class White Oak, Red Oak, and Walnut.

All of Graf’s collections—Solid, Engineered, Prefinished, and Style—start with logs sourced from within 400 miles of the mill in Ohio.




Ideal Customer of Graf Custom Hardwood

The “Select & Better” grade highlights the clean, natural beauty of premium White Oak. A true “Rift & Quartered” cutting process unlocks the straight grain and unique flecking patterns hidden within the tree.

Long lengths up to 10’ fill a room with fewer cuts and joints. With these features, Graf Custom Hardwood is ideal for those looking for a high-end, luxury looking wood floor.

Every color can also be ordered in 4″, 5″, 6″ widths and engineered or solid. Graf also offers custom long length sizes (up to 12′) and patterned options (like herringbone or chevron) that gives your customers a unique yet elegant look in their space.



Graf Custom Hardwood uses a highly durable finish from Bona that protects it from normal wear and tear. We always recommend installing a whole-home humidifier to prevent gaps and squeaks. Additionally, only clean these floors with a wood floor safe cleaner and microfiber mop.

Our cleaning page goes through everything you need to know to keep your wood floors looking like new for years to come.

Overview of Features

Species: Select or Character Grade Rift & Quarter White Oak
Widths: 4″, 5” or 6”
Cut: Rift & Quartered
Thickness: 5/8”, 4mm wear layer, 9 ply birch (Engineered) or 3/4” (Solid)
Bevel (Engineered): Standard 1/8″ or Micro Bevel 1/16″ (2 or 4 sided)
Lengths: 2′ to 7’ (Engineered) or 1-8′ (Solid) – can be ordered up to 12′
Finish: 10 Sheen & 30 Sheen Bona UV Cured High Durability Finish (6 layers)
Type: Engineered or Solid

Also available in unfinished solid and engineered. See all their unfinished products on their website here.

Product information:

Prefinished Specifications
Unfinished Solid Specifications
Installation and Warranty Guides

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