Featured Articles

Be alert for employment scams

September 1, 2021

It has come to our attention that there is an online scam involving people posing as executives from The Master’s Craft offering employment to individuals… Read more

Subfloor Prep for Hardwood

April 19, 2021

Watch our video “Prepping Your Subfloor for Hardwood”: Subfloor Preparation: Why Is It Important? When you’re trying to get the job done, subfloor preparation feels… Read more

How To Make Stairs With Prefinished Flooring

April 16, 2021

Watch our tutorial video for How To Make Stairs With Prefinished Flooring!  Subscribe to our Youtube Channel to get notifications of new videos! When installing… Read more

Expect Longer Lead Times for Unfinished Flooring

April 12, 2021

New Unfinished Ordering Policy Effective Immediately: For most unfinished flooring orders, a minimum of 14 days lead time should be expected.Unfinished flooring will be priced… Read more

How To Replace One Board In A Floor

March 29, 2021

Watch our video “How to Replace One Board In A Floor”:   Do you need to remove a problem board in your floor? Our new… Read more

Flooring Distribution Delays: COVID-19’s Effect

February 10, 2021

Industries all over the world are feeling the effects of COVID-19. Unfortunately, hardwood flooring distribution is not exempt. The primary problem facing the wood flooring… Read more

Business As Mission: Carroll Project

December 29, 2020

Life keeps happening – all the joys and all the woes – despite a global pandemic, social unrest, and the uncertainty that used to be… Read more

MAPEI Wood Floor Adhesive

MAPEI Wood Floor Adhesives For Hardwood Floor Installation

November 6, 2020

Choosing the right wood floor adhesive can seem overwhelming with the number of products available. To help you differentiate and find the best one for… Read more

Subfloor Prep With Mapei Quickpatch and Planipatch

October 30, 2020

Watch our full video about MAPEI’s Subfloor Prep Patches – Quickpatch and Planipatch. The foundation of a successful floor installation is good subfloor prep. Skipping… Read more

Norton Ceramic Sandpaper

Why Ceramic Grain Sandpaper Will Save You Time and Money

October 23, 2020

Watch our Pro Shop Talk about ceramic grain sandpaper with Pat Parker, Norton Abrasives. Get all the details about Norton Mesh Power and Norton Blaze.… Read more

bona wood floor finish

How To Use Bona Wood Floor Finish – Traffic HD and Mega One

October 15, 2020

Watch our full conversation about Bona Mega One and Bona Traffic HD, two popular Bona Wood Floor Finish products. With all the options for water-based… Read more

Special offer for customers with credit terms

April 20, 2020

Save 1% on all invoices by switching to ACH payments Beginning April 20th, 2020 for all On Account customers who will switch from Credit Card… Read more

Food Pantry Giving Week [Updated]

April 7, 2020

UPDATE Thank you to all our customers and vendors that participated in raising funds for local food banks in our communities. Together we raised $11,861!… Read more

MAPEI UltraCoat RenewIt System

How to recoat an old wood floor without sanding

January 17, 2020

Watch the video above to get the details about Mapei’s Dust-Free Wood Floor Recoat System. MAPEI UltraCoat ReNewIt System is a no-sand recoat system that… Read more

How to Sell MAXX Floors Luxury Vinyl Plank

November 26, 2019

MAXX Floors™ features both WPC click lock and LooseLay constructions to suit your customer’s needs. Unlike competing products, MAXX Floors™ has superior surface protection, acoustic… Read more

glue assist method

3 Glue Assist Methods to Keep Your Wood Floors from Squeaking

November 12, 2019

Wanting to learn how to do glue assist method? Watch our guide below to learn why you should glue and nail hardwood floors that are… Read more

How to Sell Graf

How to Sell Graf Custom Hardwood

November 11, 2019

  What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring… Read more

Silvian Real Wood Floors

How to Sell The Silvian Collection

October 23, 2019

With a neutral color scheme and natural textures, the Silvian Collection from Real Wood Floors gives your customers a simple, understated foundation for the rest… Read more

How to Sell Brick & Board

How to Sell Brick & Board

August 26, 2019

A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer… Read more

How to Sell Ponderosa

How To Sell The Ponderosa Collection

July 18, 2019

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and… Read more

How to Sell Saltbox

How to Sell the Saltbox Collection

April 26, 2019

Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First… Read more

How to Sell 1875

How To Sell The Eighteen Seventy-Five Collection

April 25, 2019

Wide planks, long lengths, and artisan color treatments are all aspects of high-end luxury floors. The Eighteen Seventy-Five Collection from Real Wood Floors includes all… Read more

Can You DIY Your Way to the Perfect Home_

DIY Home Improvement Projects You Should Avoid

April 3, 2019

Bootstrapping homeowners across the country are throwing on their tool belts and getting their hands dirty with DIY home repairs. But should they? There are… Read more

How to Sell Vintage Loft

How To Sell Vintage Loft

March 21, 2019

With bandsaw marks and lots of character, Vintage Loft from Real Wood Floors is reminiscent of worn-in, well-loved floors you see in hundred-year-old buildings. The… Read more

Color Matched Caulk

Fix wood floor mistakes with color matched caulk

March 8, 2019

Think of one of your recent wood floor installations. What hiccups and problems occurred? Every wood floor project has its own quirks and issues. Sometimes… Read more

Bargain Mansions Belinder House

Durango Floor in Bargain Mansions Belinder House

March 1, 2019

We were honored to be a part of Kansas City designer Tamara Day’s show “Bargain Mansions.” The last project of season two, the Belinder House,… Read more

Why You Need A Whole Home Humidifier To Protect Your Wood Floors

Why You Need A Whole Home Humidifier To Protect Your Wood Floors

January 4, 2019

Many homeowners spend thousands of dollars on new wood floors that might end up ruined because they don’t have a whole-home humidifier – which costs… Read more

Marked By A Nail

Marked By A Nail

December 13, 2018

There was a tree that was marked by a nail. The heartwood of this tree was incredibly strong. Throughout its rings of growth, there was… Read more

4 Ways NOT to clean your wood floors

4 Ways NOT To Clean Your Wood Floors

December 7, 2018

Can you mop wood floors? What about using a steam cleaner? Wood floors are known for their durability and easy maintenance requirements. But, you might… Read more

How to Prepare Your Wood Floor for the Holidays

How to Clean Your Hardwood Floor for the Holidays

November 16, 2018

Wanting to know how to clean your hardwood floor for the holidays? When the holiday season comes around, it’s time for baking sugar cookies, warming… Read more

How cleaning gutters can Save your wood floors

How cleaning your gutters can save your wood floors

November 9, 2018

You may not think that the gutters on the outside of your home can have an affect on your wood floors, but the two are… Read more

Business as missions: Giving back to our customers

Business as Missions: Giving Back To Our Customers

November 6, 2018

When we first started our charity golf tournament, the idea originated from the suggestion of several customers. Tulsa manager Rod Ratliff regularly played golf with… Read more

allergies and wood floors

What’s The Best Floor For Allergies?

November 2, 2018

Want to get the best floor for allergies? You know the symptoms: red, scratchy eyes. Sneezing, coughing, rashes, and worse. For those suffering from allergies… Read more

Wood Floor Cleaning Guide: What To Use, What To Avoid, And How To Clean Your Wood Floor

Wood Floor Cleaning Guide: How to Clean Your Hardwood Floor

October 19, 2018

Wood floors should last a lifetime with proper care, but many homeowners are confused when it comes to cleaning their floors. Which products should I… Read more

What Does Business as Mission Mean?

What Does Business As Mission Mean?

October 17, 2018

You may have heard us talk about our philosophy of “business as mission.” But what does this really mean? Changing the why and the way… Read more

Why wood floors are best for kids and pets

Why wood floors are best for kids and pets

October 5, 2018

Kids and pets can be dangerous – for your floors, that is. The combination of small humans and animals running around, playing, drooling, and doing… Read more

Expect Price Increases Due To Tariffs

Expect Price Increases Due to Tariffs

September 21, 2018

As many of you know, the United States government has imposed 10% tariffs on products produced in and imported from China. Many of the prefinished… Read more

Hardwood Floor Scratches: 3 Ways to Protect Your Floors

September 7, 2018

The first scratch is always the worst. Whether your car, your shiny iPhone, or your new hardwood floors, a scratch or gouge can make you… Read more

Business as missions: Building an outdoor counseling space for children

Business as Missions: Building an outdoor counseling space for children

September 4, 2018

We believe that one of the best ways we can use our skills and resources as a company is not only to serve our customers,… Read more

5 Things To Do For Every Wood Floor Job Blog Header (1)

Five things you should do for every wood floor installation

August 23, 2018

You’ve heard it said: “follow the manufacturer’s instructions” when installing a hardwood floor. It is tempting to rely only on past experience when doing an… Read more

Simple DIY Wood Projects For An Afternoon

Simple DIY Wood Projects For An Afternoon

July 26, 2018

Have some extra wood around or want to check out our 8 for $8 Lake Tahoe board sale? I’m all about simple DIY wood projects, especially… Read more

Business as Missions: Still Creek Ranch Project

Business as Missions: Still Creek Ranch Project

July 6, 2018

We often get questions about how The Master’s Craft is different, and one of the first things we say is that we aim to do… Read more

Denver skyline stain wall

Our New Place In Denver

June 22, 2018

A few months in the making, our Rio Grande grand opening was a big success. “There was a much bigger turnout than I expected. The… Read more

We have a new system at the Master's Craft

We are launching a new system on May 1

April 17, 2018

On Tuesday, May 1 we will be launching a new software system. Our goal is to increase customer service, provide greater functionality, and become more… Read more

We are upgrading our software systems

Important Notice for our Cash Account Customers

April 16, 2018

We are upgrading our software systems on Tuesday, May 1, 2018 to provide greater functionality and better customer service. Read more about our software update… Read more

how to fix a deep gouge in wirebrushed flooring

How To Fix A Deep Gouge in Wire-Brushed Wood Flooring

March 14, 2018

A deep gouge in a wire brushed floor may seem hard to fix. Some may see it as a good candidate for a full board… Read more

How To Fix An Open Knot In Wood Flooring

How To Fix An Open Knot In Wood Flooring

March 7, 2018

An open or broken knot hole may not be all that serious of a problem, but it can cause great concern in a homeowner. They… Read more

What causes squeaky floors?

What causes squeaky floors?

March 5, 2018

Squeaky floors are frustrating! Unless you are the parent of a teenager, a squeaking hardwood floor is a nuisance. Once a floor starts to voice… Read more

How To Fix Scratched Wood Flooring With Wax

DIY Hardwood Floor Scratch Repair

March 2, 2018

Watch our DIY floor scratch repair tutorial in the video above. Fixing scratched wood flooring doesn’t always require a complete re-sand and refinish. A deep… Read more

How To Fix A Chipped Edge On Wood Flooring

How To Fix A Chipped Edge On Wood Flooring

February 28, 2018

A chipped edge on a wood flooring board can be unsightly and dangerous. Anyone walking across the floor could snag their socks, or end up… Read more

How To Fix A Long White Scratch On Wood Flooring

How To Fix A Long White Scratch On Wood Flooring

February 27, 2018

How to fix a hardwood floor scratch Few things stand out more than a long white scratch in a medium or dark prefinished wood floor.… Read more

Wood Floor Touch Up Kit

Fix the Board, Not the Floor: Hardwood Floor Repair Kit

February 26, 2018

Tired of replacing wood flooring because of small scratches? Fix the board easily and quickly with a hardwood floor repair kit. Watch our video or… Read more

What's Trending In 2018?

What’s Trending In 2018?

February 20, 2018

Grays, “Fixer Upper” farmhouse style, minimalist – just a few of the many trends right now when it comes to interior design. Forecasting trends in… Read more

A Story of Love and Trees

A Story of Love and Trees

December 20, 2017

Today we’re going to tell a story that we have told before. It is a story dear to the heart of many of us at… Read more

Stop Squeaky Wood Floors by Using the Right Fastener

Stop Squeaky Wood Floors by Using the Right Fastener

November 16, 2017

If you’re involved in selling or installing hardwood floors, you have probably had to solve a “squeaky floor” problem for a customer. Nobody likes it… Read more

Wood Floor Moldings: Find the Perfect Match

Wood Floor Moldings: Find the Perfect Match

October 25, 2017

Imagine this – you’ve just installed a gorgeous prefinished floor. Everything is looking great and your customer loves it. You start to install the moldings… Read more

Wood Floor Moisture And Acclimation Guide

Wood Floor Moisture and Acclimation Guide

August 30, 2017

Moisture issues can affect hardwood flooring at every part of the installation process, from acclimating your wood floors to doing repairs after an installation. To… Read more

When A Floor Doesn't Stay Together

When A Floor Doesn’t Stay Together

February 20, 2017

I love it when a floor goes together. Plank by plank, the steady beat of the mallet and boards snapping together and growing into a… Read more

Gap is not a 4-Letter Word

Why is my floor gapping?

February 6, 2017

Seeing gaps in your wood floor? Dents du bonheur is a French phrase for happy teeth – you know, the two front ones that have a… Read more

4 types of gaps

Expanding on the 4 Types of Gaps

January 23, 2017

It’s a fact of life that things expand and contract… water, wood, and waistlines after the holidays. Your floor is no different and may decrease… Read more

The Master's Craft: The Floorman

The Floorman

December 23, 2016

If you look at someone’s hands, it tells you a lot about the work they do. You’ll come across hands that are lean and strong,… Read more

Squeaks Can be Scary

Squeaks Can be Scary

October 31, 2016

It is a given in life that if you’re going to do something, do it right the first time and it will save you a… Read more

2 Easy Ways to Fix Your Squeaky Floors

October 26, 2016

Tim Mc Cool, our technical director, shares a couple tricks of the trade when it comes to squeaky floors! Here are two videos that show… Read more

How to Silence the 4 Types of Squeaky Floors

How to Silence the 4 Types of Squeaky Floors

October 17, 2016

For those of you who have stepped in an older home with wood floors, you’ve probably heard a squeaky floor. It can be quaint and… Read more

Movement Is Why Your Floor Squeaks

Movement Is Why Your Floor Squeaks

October 10, 2016

Are your floors squeaking? They can be saying one of many things and it is always a good reminder to check the humidity levels in… Read more

5 things your floor says when it squeaks

5 Things Your Floor Says When It Squeaks

October 3, 2016

It’s the moment we’ve been waiting for since that first triple digit day – fall! That glorious time when there’s a nip in the air,… Read more

Rubber Mallets And Engineered Wood Flooring

Rubber Mallets and Engineered Wood Flooring

August 24, 2016

I’ve recently handled a complaint regarding the uses of rubber mallets while installing engineered wood flooring. The dealer stated that it was industry standard to… Read more

Should I worry about Formaldehyde?

March 25, 2016

Recent news about the formaldehyde levels in laminate flooring have caused some to have more questions about what formaldehyde is, and whether or not it… Read more

The Slab Truth About Your Hardwood Floor

The Slab Truth

February 12, 2016

Even under the best conditions, there are few things more aggravating to a new homeowner than moisture problems in the home. Most consumers never really… Read more

A New Maple Court in Mineral Wells

February 1, 2016

Down in Texas there is a beautiful maple court where kids can hang out and learn to play and shoot some hoops. The vision for… Read more

Gaps Happen to Wood Flooring

How to Prevent Wood Floor Gaps

January 29, 2016

Wood floor gaps happen, but what exactly is a normal movement of wood and what isn’t? We usually see gaps show up in wood flooring… Read more

Troubleshooting Your Humidifier

Troubleshooting Your Humidifier

January 20, 2016

Maintaining your wood floors also means knowing a little about humidifier maintenance. Wine, cigars and wood: three very expensive items in your home that require… Read more

Fix the Dry: Getting the Right Humidifier for Your Hardwood Floor

Fix the Dry: Getting the Right Humidifier

January 13, 2016

If you haven’t noticed, the issue of relevant humidity (RH) is a big deal when it comes to wood flooring. When floors squeak and creak… Read more

Why should I buy a humidifier?

Why Should I Buy A Humidifier?

November 17, 2015

In most areas of the U.S., it is just not possible to keep indoor relative humidity levels where they need to be for wood flooring… Read more

Winter is Near: Drier than the Sahara

Winter is Near: Drier than the Sahara

November 10, 2015

Last week I wrote about how the relative humidity of indoor air is affected by temperature, and that it is feasible for RH levels to… Read more

35 And Raining

35 and Raining

November 5, 2015

It’s 35 degrees outside and raining. That’s basically the most miserable weather scenario I can think of. Too warm to be snowing, too cold and… Read more

Winter is Near: Bring on the Heat!

Winter is Near: Bring on the Heat!

October 20, 2015

After six weeks of acclimation, a moisture reading of 6.5% after installation, I saw gaps in my new Sappy Ipe flooring – 12 hours after… Read more

Why Should I Buy A Humidifier for My Hardwood Floor?

Why a whole home humidifier is important for homes with wood flooring

October 15, 2015

We want to pass on a video from Aprilaire that explains how wood flooring failures can be prevented through moisture control. We are approaching the… Read more

Au Naturel

Au Naturel

September 17, 2015

  According to the Merriam-Webster online, the definition of au naturel is, “in a natural state : without anything added.” There is certainly a growing… Read more

Why Wood for Your Floor?

Why Wood?

September 3, 2015

If you’ve been in the industry long enough, this will all be a primer on the basics of why you would want a wood floor.… Read more

Your Floor Cleaning Guide

Your Floor Cleaning Guide

August 14, 2015

With proper care, wood floors can be beautiful, durable, and timeless. We always recommend following the manufacturer recommendations for cleaning and maintenance. We have also… Read more

Creating A Scandinavian Space

Tried and True Interior Design Tricks

July 31, 2015

Whether you’re an installer, retailer or homeowner, interior design tricks play a huge role when deciding on a new floor for your home. The decisions… Read more

Wood: The Material That Built A Nation

Wood: The Material that Built a Nation

July 3, 2015

Many times when Independence Day rolls around, I stop and think about the beginning… a nation that craved freedom and how our forefathers fought long… Read more

Courtline Guides from the MFMA

Courtline Guides from the MFMA

July 2, 2015

Summer break is here and it is the time when our gym floor pros are busy installing, refinishing, and refreshing the floors that hosted many… Read more

Why Properly Dried Wood Flooring Is So Important

Why Properly Dried Wood Flooring is so Important

June 26, 2015

If you’re in the wood flooring industry, you’ve come to realize that the relationship between wood and water is important to pay close attention to.… Read more

A Look At The Industrial Inspiration And Design Of Vintage Loft Flooring

A look at the industrial inspiration and design of Vintage Loft flooring

June 19, 2015

Real Wood Floors created Vintage Loft, a wide-plank, long board floor that will keep your home a rustic, warm, and timeless living space. Vintage Loft flooring features… Read more

A Look At Forest Sustainability

A Look at Forest Sustainability

June 2, 2015

  It is probably apparent, but wood is one of our favorite natural resources. Having a wooden floor brings the warmth and coziness of nature… Read more

Wood And Color

Wood and Color

May 21, 2015

  You have un-painted wood in your home – I knew there was something I liked about you!  Well, I have plenty of wood tones in… Read more

Great tips on creating contracts for your flooring business

Great tips on creating contracts for your flooring business

April 9, 2015

Here is a great post on the Hardwood Floors Magazine Contractor Blog with a video from Scott Avery on how to put together a good,… Read more

Dry Winter = Dry Floor

Dry Winter = Dry Floor

April 7, 2015

A dry winter (even if it snows a lot) will always cause a dry floor. Why does this happen? Wood is hygroscopic and seeks to… Read more

Watch a time-lapse video of an NCAA Championship court being built

April 3, 2015

Tomorrow, the NCAA® Men’s Basketball Final Four® games take place in Indianapolis and the final two teams will emerge from March Madness and play for… Read more

Formaldehyde Fear, Facts, And Flooring

Formaldehyde: Fear, Facts, and Flooring

March 12, 2015

  As mentioned last week, as a result of the recent 60 Minutes report on laminate flooring sold by Lumber Liquidators, many people have had… Read more

Using the Right Moisture Meter

Why You Need the Right Moisture Meter

March 9, 2015

When looking for a moisture meter, many installers make the mistake of choosing the cheapest or one that’s given to them. With all overwhelming options… Read more

Formaldehyde Levels In Wood Flooring

Formaldehyde levels in wood flooring

March 3, 2015

A lot of attention has been brought to formaldehyde levels in flooring over the past couple days. The 60 Minutes report on formaldehyde levels in… Read more

Out of stock: How port congestion is affecting the flooring industry

Out of stock: How port congestion is affecting the flooring industry

February 3, 2015

Have you tried to purchase something that was manufactured overseas in the past 6 months? If so, whether you have been looking to buy imported… Read more

What to do when you have a claim

What to do when you have a claim

January 29, 2015

Let’s face it, claims are one of the most difficult parts of selling flooring. There is no such thing as an easy and cheap flooring… Read more

acclimation 101

Solid Wood Flooring Acclimation 101

January 8, 2014

Watch our video to walk through all the steps of solid wood flooring acclimation. In our experience, when things go wrong on a wood flooring… Read more