Featured Articles

How to Sell Steadfast

How to Sell the Steadfast Collection

With unique color treatments and weathering, our Steadfast Collection is ideal for those looking for a statement piece in their home. A unique feature of… Read more

How to Sell Brick & Board

How to Sell Brick & Board

A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer… Read more

How to Sell Longhouse Plank

How to Sell the Longhouse Plank Collection

Bringing a reclaimed look to a wider audience, the Longhouse Plank Collection uses layered textures, extra-long planks, and quality handcrafted color techniques to recreate the… Read more

How to sell Tasmania

How to Sell the Tasmania Collection

Have you ever had a customer who wanted a unique statement piece for the home? With two colors in the exotic Tasmanian oak species and… Read more

How to Sell Helmsman

How to Sell The Helmsman Collection

Have you ever had a budget-minded customer who is frustrated by the limited options of affordable wood flooring? Everyone has been showing them the same… Read more

How to Sell Ponderosa

How To Sell The Ponderosa Collection

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and… Read more

How to Sell Palladio

How To Sell The Palladio Collection

Crafted from the same wood used to make wine barrels, the Palladio Collection features wide plank European White Oak in natural brown tones. To create… Read more

How to Sell Saltbox

How to Sell the Saltbox Collection

Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First… Read more

How to Sell 1875

How To Sell The Eighteen Seventy-Five Collection

Wide planks, long lengths, and artisan color treatments are all aspects of high-end luxury floors. The Eighteen Seventy-Five Collection from Real Wood Floors includes all… Read more

Can You DIY Your Way to the Perfect Home_

Can You DIY Your Way to the Perfect Home? Maybe Not

Bootstrapping homeowners across the country are throwing on their tool belts and getting their hands dirty with DIY home repairs. But should they? There are… Read more

How to Sell Vintage Loft

How To Sell Vintage Loft

With bandsaw marks and lots of character, Vintage Loft from Real Wood Floors is reminiscent of worn-in, well-loved floors you see in hundred-year-old buildings. The… Read more

Color Matched Caulk

Fix wood floor mistakes with color matched caulk

Think of one of your recent wood floor installations. What hiccups and problems occurred? Every wood floor project has its own quirks and issues. Sometimes… Read more

Bargain Mansions Belinder House

Durango Floor in Bargain Mansions Belinder House

We were honored to be a part of Kansas City designer Tamara Day’s show “Bargain Mansions.” The last project of season two, the Belinder House,… Read more

Why You Need A Whole Home Humidifier To Protect Your Wood Floors

Why You Need A Whole Home Humidifier To Protect Your Wood Floors

Many homeowners spend thousands of dollars on new wood floors that might end up ruined, because they don’t have a whole home humidifier – which… Read more

Marked By A Nail

Marked By A Nail

There was a tree that was marked by a nail. The heartwood of this tree was incredibly strong. Throughout its rings of growth, there was… Read more

4 Ways NOT to clean your wood floors

4 Ways NOT To Clean Your Wood Floors

Wood floors are known for their durability and easy maintenance requirements. But, you might be hurting your floors or the finish that protects them by… Read more

How to prepare your wood floor for the holidays

How to Prepare Your Wood Floor for the Holidays

It’s (almost) the most wonderful time of the year! Which means that it’s also time for baking sugar cookies, warming up your wood fireplace, and… Read more

gutters and wood floors

How cleaning your gutters can save your wood floors

You may not think that the gutters on the outside of your home can have an affect on your wood floors, but the two are… Read more

Business as missions: Giving back to our customers

Business as Missions: Giving Back To Our Customers

When we first started our charity golf tournament, the idea originated from the suggestion of several customers. Tulsa manager Rod Ratliff regularly played golf with… Read more

Allergies & Wood Floors

Got allergies or asthma? Wood floors can help!

You know the symptoms: red, scratchy eyes. Sneezing, coughing, rashes, and worse. For those suffering from allergies or asthma, the stress of always trying to… Read more

Wood Floor Cleaning Guide

Wood Floor Cleaning Guide: What to use, what to avoid, and how to clean your wood floor

Wood floors should last a lifetime with proper care, but many homeowners are confused when it comes to cleaning their floors. Which products should I… Read more

What Does Business as Mission Mean?

What Does Business As Mission Mean?

You may have heard us talk about our philosophy of “business as mission.” But what does this really mean? Changing the why and the way… Read more

Why wood floors are best for kids and pets

Kids and pets can be dangerous – for your floors, that is. The combination of small humans and animals running around, playing, drooling, and doing… Read more

Expect Price Increases Due To Tariffs

Expect Price Increases Due to Tariffs

As many of you know, the United States government has imposed 10% tariffs on products produced in and imported from China. Many of the prefinished… Read more

Wood Floor Scratches: 3 Ways to Protect Your Wood Floors

Wood Floor Scratches: 3 Ways to Protect Your Wood Floors

The first scratch is always the worst. Whether your car, your shiny iPhone, or your new hardwood floors, a scratch or gouge can make you… Read more

Business as missions: Building an outdoor counseling space for children

Business as Missions: Building an outdoor counseling space for children

We believe that one of the best ways we can use our skills and resources as a company is not only to serve our customers,… Read more

5 Things To Do For Every Wood Floor Job Blog Header (1)

Five things you should do for every wood floor installation

You’ve heard it said: “follow the manufacturer’s instructions” when doing a wood floor installation. It is tempting to rely only on past experience when doing… Read more

Simple DIY Wood Projects

Simple DIY Wood Projects For An Afternoon

Have some extra wood around or want to check out our 8 for $8 Lake Tahoe board sale? I’m all about simple DIY wood projects, especially… Read more

Still Creek Ranch Project

Business as Missions: Still Creek Ranch Project

We often get questions about how The Master’s Craft is different, and one of the first things we say is that we aim to do… Read more

Our New Place In Denver

A few months in the making, our Rio Grande grand opening was a big success. “There was a much bigger turnout than I expected. The… Read more

We have a new system at the Master's Craft

We are launching a new system on May 1

On Tuesday, May 1 we will be launching a new software system. Our goal is to increase customer service, provide greater functionality, and become more… Read more

We are upgrading our software systems

Important Notice for our Cash Account Customers

We are upgrading our software systems on Tuesday, May 1, 2018 to provide greater functionality and better customer service. Read more about our software update… Read more

How To Fix A Deep Gouge in Wire-Brushed Wood Flooring

A deep gouge in a wire brushed floor may seem like a nightmare to fix, and a good candidate for a full board replacement. If… Read more

How To Fix An Open Knot In Wood Flooring

How To Fix An Open Knot In Wood Flooring

An open or broken knot hole may not be all that serious of a problem, but it can cause great concern in a homeowner. They… Read more

What Causes Squeaky Floors?

What causes squeaky floors?

Squeaking floors are frustrating! Unless you are the parent of a teenager, a squeaking hardwood floor is a nuisance. Once a floor starts to voice… Read more

How To Fix Scratched Wood Flooring With Wax

How To Fix Scratched Wood Flooring With Wax

Fixing scratched wood flooring doesn’t always require a complete resand and refinish. A deep scratch often comes from moving heavy objects across the floor, or… Read more

How To Fix A Chipped Edge On Wood Flooring

How To Fix A Chipped Edge On Wood Flooring

A chipped edge on a wood flooring board can be unsightly and dangerous. Anyone walking across the floor could snag their socks, or end up… Read more

How To Fix A Long White Scratch On Wood Flooring

How To Fix A Long White Scratch On Wood Flooring

Few things stand out more than a long white scratch in a medium or dark prefinished wood floor. The urethane finishes that many prefinished flooring… Read more

Wood Floor Touch Up Kit

Fix the Board, Not the Floor: A guide to wood floor touch ups

“I want this floor replaced!” As a flooring professional – whether you work out of a showroom or your own truck – you know that… Read more

Trending in 2018

“What’s Trending In 2018?”

Grays, “Fixer Upper” farmhouse style, minimalist – just a few of the many trends right now when it comes to interior design. Forecasting trends in… Read more

A Story Of Love And Trees

A Story of Love and Trees

Today we’re going to tell a story that we have told before. It is a story dear to the heart of many of us at… Read more

Stop Squeaky Wood Floors by Using the Right Fastener

Stop Squeaky Wood Floors by Using the Right Fastener

If you’re involved in selling or installing hardwood floors, you have probably had to solve a “squeaky floor” problem for a customer. Nobody likes it… Read more

Wood Floor Moldings: Find the Perfect Match

Wood Floor Moldings: Find the Perfect Match

Imagine this – you’ve just installed a gorgeous prefinished floor. Everything is looking great and your customer loves it. You start to install the moldings… Read more

Wood Floor Moisture and Acclimation Guide

Wood Floor Moisture and Acclimation Guide

Moisture issues can affect hardwood flooring at every part of the installation process, from acclimating your wood floors to doing repairs after an installation. To… Read more

When A Floor Doesn’t Stay Together

I love it when a floor goes together. Plank by plank, the steady beat of the mallet and boards snapping together and growing into a… Read more

Gap is not a 4-Letter Word

Gap is not a 4-Letter Word

Dents du bonheur is a French phrase for happy teeth – you know, the two front ones that have a gap. In parts of Africa it… Read more

Expanding On The 4 Types Of Gaps

Expanding on the 4 Types of Gaps

It’s a fact of life that things expand and contract… water, wood, and waistlines after the holidays. Your floor is no different and may decrease… Read more

The Master's Craft: The Floorman

The Floorman

If you look at someone’s hands, it tells you a lot about the work they do. You’ll come across hands that are lean and strong,… Read more

Squeaks Can Be Scary

Squeaks Can be Scary

It is a given in life that if you’re going to do something, do it right the first time and it will save you a… Read more

2 Easy Ways To Fix Your Squeaky Floors

2 Easy Ways to Fix Your Squeaky Floors

Tim Mc Cool, our technical director, shares a couple tricks of the trade when it comes to squeaky floors! Read more

How to Silence Four Types of Squeaky Floors

How to Silence the 4 Types of Squeaky Floors

For those of you who have stepped in an older home with wood floors, you’ve probably heard the squeaks. It can be quaint and charming,… Read more

Movement Is Why Your Floor Squeaks

Movement Is Why Your Floor Squeaks

Are your floors squeaking? They can be saying one of many things and it is always a good reminder to check the humidity levels in… Read more

5 Things Your Floor Says When It Squeaks

5 Things Your Floor Says When It Squeaks

It’s the moment we’ve been waiting for since that first triple digit day – fall! That glorious time when there’s a nip in the air,… Read more

Rubber Mallets And Engineered Wood Flooring

Rubber Mallets and Engineered Wood Flooring

I’ve recently handled a complaint regarding the uses of rubber mallets while installing engineered wood flooring. The dealer stated that it was industry standard to… Read more

Should I worry about Formaldehyde?

Recent news about the formaldehyde levels in laminate flooring have caused some to have more questions about what formaldehyde is, and whether or not it… Read more

The Slab Truth About Your Hardwood Floor

The Slab Truth

Even under the best conditions, there are few things more aggravating to a new homeowner than moisture problems in the home. Most consumers never really… Read more

A New Maple Court in Mineral Wells

Down in Texas there is a beautiful maple court where kids can hang out and learn to play and shoot some hoops. The vision for… Read more

Gaps Happen to Wood Flooring

Gaps Happen

Gaps happen, but what exactly is normal movement of wood and what isn’t? It is common to see gaps show up in wood flooring during… Read more

Troubleshooting Your Humidifier

Troubleshooting Your Humidifier

Maintaining your wood floors also means knowing a little about humidifier maintenance. Wine, cigars and wood: three very expensive items in your home that require… Read more

Fix the Dry: Getting the Right Humidifier for Your Hardwood Floor

Fix the Dry: Getting the Right Humidifier

If you haven’t noticed, the issue of relevant humidity (RH) is a big deal when it comes to wood flooring. When floors squeak and creak… Read more

Why should I buy a humidifier?

Why Should I Buy A Humidifier?

In most areas of the U.S., it is just not possible to keep indoor relative humidity levels where they need to be for wood flooring… Read more

Winter is Near: Drier than the Sahara

Winter is Near: Drier than the Sahara

Last week I wrote about how the relative humidity of indoor air is affected by temperature, and that it is feasible for RH levels to… Read more

35 And Raining

35 and Raining

It’s 35 degrees outside and raining. That’s basically the most miserable weather scenario I can think of. Too warm to be snowing, too cold and… Read more

Winter is Near: Bring on the Heat!

Winter is Near: Bring on the Heat!

After six weeks of acclimation, a moisture reading of 6.5% after installation, I saw gaps in my new Sappy Ipe flooring – 12 hours after… Read more

Why Should I Buy A Humidifier for My Hardwood Floor?

Why a whole home humidifier is important for homes with wood flooring

We want to pass on a video from Aprilaire that explains how wood flooring failures can be prevented through moisture control. We are approaching the… Read more

Au Naturel

Au Naturel

  According to the Merriam-Webster online, the definition of au naturel is, “in a natural state : without anything added.” There is certainly a growing… Read more

Why Wood for Your Floor?

Why Wood?

If you’ve been in the industry long enough, this will all be a primer on the basics of why you would want a wood floor.… Read more

Creating A Scandinavian Space

Creating a Scandinavian Space

The style is reminiscent of fresh fallen snow or a bright spring day, clean and crisp, with simplicity in the forefront. It’s the style that… Read more

Your Floor Cleaning Guide

Your Floor Cleaning Guide

With proper care, wood floors can be beautiful, durable, and timeless. We always recommend following the manufacturer recommendations for cleaning and maintenance. We have also… Read more

Creating A Scandinavian Space

Tried and True Interior Design Tricks

Whether you’re an installer, retailer or homeowner, interior design tricks play a huge role when deciding on a new floor for your home. The decisions… Read more

Wood: The Material That Built A Nation

Wood: The Material that Built a Nation

Many times when Independence Day rolls around, I stop and think about the beginning… a nation that craved freedom and how our forefathers fought long… Read more

Courtline Guides from the MFMA

Courtline Guides from the MFMA

Summer break is here and it is the time when our gym floor pros are busy installing, refinishing, and refreshing the floors that hosted many… Read more

Why Properly Dried Wood Flooring Is So Important

Why Properly Dried Wood Flooring is so Important

If you’re in the wood flooring industry, you’ve come to realize that the relationship between wood and water is important to pay close attention to.… Read more

A Look At The Industrial Inspiration And Design Of Vintage Loft Flooring

A look at the industrial inspiration and design of Vintage Loft flooring

Real Wood Floors created Vintage Loft, a wide-plank, long board floor that will keep your home a rustic, warm, and timeless living space. Vintage Loft flooring features… Read more

A Look At Forest Sustainability

A Look at Forest Sustainability

  It is probably apparent, but wood is one of our favorite natural resources. Having a wooden floor brings the warmth and coziness of nature… Read more

Wood And Color

Wood and Color

  You have un-painted wood in your home – I knew there was something I liked about you!  Well, I have plenty of wood tones in… Read more

Great Tips On Creating Contracts For Your Flooring Business

Great tips on creating contracts for your flooring business

Here is a great post on the Hardwood Floors Magazine Contractor Blog with a video from Scott Avery on how to put together a good,… Read more

Dry Winter = Dry Floor

Dry Winter = Dry Floor

A dry winter (even if it snows a lot) will always cause a dry floor. Why does this happen? Wood is hygroscopic and seeks to… Read more

Watch a time-lapse video of an NCAA Championship court being built

Tomorrow, the NCAA® Men’s Basketball Final Four® games take place in Indianapolis and the final two teams will emerge from March Madness and play for… Read more

Formaldehyde Fear, Facts, And Flooring

Formaldehyde: Fear, Facts, and Flooring

  As mentioned last week, as a result of the recent 60 Minutes report on laminate flooring sold by Lumber Liquidators, many people have had… Read more

How to choose the right moisture meter

Using the Right Moisture Meter

When looking for a moisture meter, many installers make the mistake of choosing the cheapest or one that’s given to them. With all overwhelming options… Read more

Formaldehyde Levels In Wood Flooring

Formaldehyde levels in wood flooring

A lot of attention has been brought to formaldehyde levels in flooring over the past couple days. The 60 Minutes report on formaldehyde levels in… Read more

Out of stock: How port congestion is affecting the flooring industry

Out of stock: How port congestion is affecting the flooring industry

Have you tried to purchase something that was manufactured overseas in the past 6 months? If so, whether you have been looking to buy imported… Read more

What to do when you have a claim

What to do when you have a claim

Let’s face it, claims are one of the most difficult parts of selling flooring. There is no such thing as an easy and cheap flooring… Read more

Wood Flooring Acclimation 101

Wood Flooring Acclimation 101

In our experience, when things go wrong on a wood flooring job it is usually related to moisture. The best way to avoid moisture related… Read more