Industries all over the world are feeling the effects of COVID-19. Unfortunately, hardwood flooring distribution is not exempt. The primary problem facing the wood flooring industry is the delay of prefinished flooring shipments from overseas. Ever since the outbreak of COVID-19 in Asia, there have been major logistical issues worldwide. To help you understand the …
Category: Selling Floors
How to Sell MAXX Floors Luxury Vinyl Plank
MAXX Floors™ features both WPC click lock and LooseLay constructions to suit your customer’s needs. Unlike competing products, MAXX Floors™ has superior surface protection, acoustic properties, and is environmentally friendly. Superior Surface Protection Every board is coated with UltraShield™, a urethane finish containing tiny beads of ceramic. These beads add durability and anti-slip properties to …
How to Sell Graf Custom Hardwood
What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring out how they can push the industry beyond its current limits. Graf Custom Hardwood goes above and beyond to make sure that they have near-perfect raw material. Being nestled in …
How to Sell The Silvian Collection
With a neutral color scheme and natural textures, the Silvian Collection from Real Wood Floors gives your customers a simple, understated foundation for the rest of their home. Named after the Latin term (silva) for wood, this collection is reminiscent of minimalist and light Nordic styling. Colors Names, Pronunciation, and Translation Vuori [Vor-ee] – mountain …
How to Sell Brick & Board
A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer who is starting the floor buying process. Available in 3 species and 8 colors, the collection gives a modern look to a traditional wood floor. SEE MORE OF OUR PREFINISHED …
How To Sell The Ponderosa Collection
Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and active lifestyle in mind. Although the 5-inch hand-scraped hickory and birch is a pretty common product in the wood flooring industry, our Ponderosa plank stands out for a couple key …
How to Sell the Saltbox Collection
Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First appearing in the mid-17th century, the Saltbox style home was named for its resemblance to the popular kitchen fixture of the day. Known as a New England icon, they featured …
How To Sell The Eighteen Seventy-Five Collection
Wide planks, long lengths, and artisan color treatments are all aspects of high-end luxury floors. The Eighteen Seventy-Five Collection from Real Wood Floors includes all of these features at an affordable price. In early 19th century London, Marc Brunel pioneered a new technique for slicing veneers from hardwood lumber. Perfected in 1875, this process maximizes …
How To Sell Vintage Loft
With bandsaw marks and lots of character, Vintage Loft from Real Wood Floors is reminiscent of worn-in, well-loved floors you see in hundred-year-old buildings. The collection features wide boards (8 1/2″) and long lengths (up to 8′) that show off the reclaimed textures. This year, Real Wood Floors has added four new colors to the …