Category: Prefinished Flooring

Flooring Distribution Delays: COVID-19’s Effect

Industries all over the world are feeling the effects of COVID-19. Unfortunately, hardwood flooring distribution is not exempt. The primary problem facing the wood flooring industry is the delay of prefinished flooring shipments from overseas. Ever since the outbreak of COVID-19 in Asia, there have been major logistical issues worldwide. To help you understand the …

Read more

How To Sell The Ponderosa Collection

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and active lifestyle in mind. Although the 5-inch hand-scraped hickory and birch is a pretty common product in the wood flooring industry, our Ponderosa plank stands out for a couple key …

Read more

How to Sell the Saltbox Collection

Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First appearing in the mid-17th century, the Saltbox style home was named for its resemblance to the popular kitchen fixture of the day. Known as a New England icon, they featured …

Read more

How To Sell The Eighteen Seventy-Five Collection

Wide planks, long lengths, and artisan color treatments are all aspects of high-end luxury floors. The Eighteen Seventy-Five Collection from Real Wood Floors includes all of these features at an affordable price. In early 19th century London, Marc Brunel pioneered a new technique for slicing veneers from hardwood lumber. Perfected in 1875, this process maximizes …

Read more

How To Sell Vintage Loft

With bandsaw marks and lots of character, Vintage Loft from Real Wood Floors is reminiscent of worn-in, well-loved floors you see in hundred-year-old buildings. The collection features wide boards (8 1/2″) and long lengths (up to 8′) that show off the reclaimed textures. This year, Real Wood Floors has added four new colors to the …

Read more