Category: Prefinished Flooring

How to Sell The Helmsman Collection

Have you ever had a budget-minded customer who is frustrated by the limited options of affordable wood flooring? Everyone has been showing them the same type of wood floors: machine-scraped hickory and birch in similar shades. It all starts to look the same and your customer may think that’s their only option. What they truly …

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How To Sell The Ponderosa Collection

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and active lifestyle in mind. Although the 5-inch hand-scraped hickory and birch is a pretty common product in the wood flooring industry, our Ponderosa plank stands out for a couple key …

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How To Sell The Palladio Collection

Crafted from the same wood used to make wine barrels, the Palladio Collection features wide plank European White Oak in natural brown tones. To create one of a kind tones and depth of color, the flooring is fumed and lime-washed. Cut in the traditional European “live sawn” method, the Palladio collection is made with boards …

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How to Sell the Saltbox Collection

Weathered texture, random widths, and soft sheen of the Saltbox Collection bring the historic look and feel of the Saltbox style to a home. First appearing in the mid-17th century, the Saltbox style home was named for its resemblance to the popular kitchen fixture of the day. Known as a New England icon, they featured …

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How To Sell The Eighteen Seventy-Five Collection

Wide planks, long lengths, and artisan color treatments are all aspects of high-end luxury floors. The Eighteen Seventy-Five Collection from Real Wood Floors includes all of these features at an affordable price. In early 19th century London, Marc Brunel pioneered a new technique for slicing veneers from hardwood lumber. Perfected in 1875, this process maximizes …

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How To Sell Vintage Loft

With bandsaw marks and lots of character, Vintage Loft from Real Wood Floors is reminiscent of worn-in, well-loved floors you see in hundred-year-old buildings. The collection features wide boards (8 1/2″) and long lengths (up to 8′) that show off the reclaimed textures. This year, Real Wood Floors has added four new colors to the …

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