Category: Business & Marketing

Au Naturel

  According to the Merriam-Webster online, the definition of au naturel is, “in a natural state : without anything added.” There is certainly a growing trend of getting back to the basics with organic food, homeopathic remedies, and the questionable popularity of kale chips. 🙂 The Au Naturel trend has bled over into interior design …

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Why Wood?

If you’ve been in the industry long enough, this will all be a primer on the basics of why you would want a wood floor. But for those that are new, or just needing a refresher, let’s go over the advantage a wood floor has over other flooring options and why a homeowner would want …

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Creating a Scandinavian Space

The style is reminiscent of fresh fallen snow or a bright spring day, clean and crisp, with simplicity in the forefront. It’s the style that is serene and fresh, a place to curl up with a cup of coffee with a friend and experience what the Danes call hygge (being in a place, doing something, …

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Tried and True Interior Design Tricks

Whether you’re an installer, retailer or homeowner, interior design tricks play a huge role when deciding on a new floor for your home. The decisions involved in picking a floor crosses into the realm of aesthetics, so here are a few tricks that translate in many areas of design. 5 Classic Interior Design Tricks 1. …

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Wood: The Material that Built a Nation

Many times when Independence Day rolls around, I stop and think about the beginning… a nation that craved freedom and how our forefathers fought long and hard for it. So many things grew and shaped our great nation, but how often do we think about the building materials that actually built our cities and towns? …

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A look at the industrial inspiration and design of Vintage Loft flooring

Real Wood Floors created Vintage Loft, a wide-plank, long board floor that will keep your home a rustic, warm, and timeless living space. Vintage Loft flooring features knots, grains, wire brushing, beautiful shade and tone variations, and occasional saw marks. All of these characteristics could be found in the floor boards of old buildings and warehouses. To capture the essence …

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A Look at Forest Sustainability

  It is probably apparent, but wood is one of our favorite natural resources. Having a wooden floor brings the warmth and coziness of nature into your home. With any natural resource comes the responsibility to use it wisely, and that is what we’ll look at today; sustainability in forestry. Wood over the years has …

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Wood and Color

  You have un-painted wood in your home – I knew there was something I liked about you!  Well, I have plenty of wood tones in my home from trim, floor, cabinets, and furniture.  Finding paint colors that play nice with it all can be a little tricky, not to mention the juggling act of finding the …

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What to do when you have a claim

Let’s face it, claims are one of the most difficult parts of selling flooring. There is no such thing as an easy and cheap flooring job. If something goes really wrong, it sometimes means an expensive repair or a lot of headache, at the minimum. With so many variables that can occur “from forest to floor,” …

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