Branding Guide
Your resource for all of our logos, fonts and information about who we are.
Download PDF
Keep a copy for quick questions. Includes all the information listed below as well as more information about who we are.
DOWNLOADWho We Are
As we market and distribute wood flooring and related supplies, we are committed to use our business to support highly effective ministry in some of the most difficult places around the world.
Why We Exist
External:
Changing the Why and the Way People Do Business
Internal:
Providing the opportunity for people to do business as missions.
What We Value
Stewardship
Elevating People
Humble Work Ethics
How We Succeed
Strategic Partnerships
People’s Needs First
Operationally Efficient
Tagline:
Your Go-To Flooring Supplier
Optional:
Hardwood Flooring + Everything Else
Logos
All our logs come in high resolution PNG or JPEG files. Each set has black, white and blue versions.
Fonts
Fonts may be used for other designs, but must be respected for their particular categories (ie. website fonts can be used on posters, but other fonts shouldn’t be used on the website).
Helvetica
Colors
Below are the colors for corporate and digital uses (email, social media, and website). Each color may be used for other purposes, but must be respected for each category.
Corporate
0
TMC Blue
PANTONE 280 C
#012169
RGB: 1, 33, 105
CMYK: 99, 69, 0, 59
0
Midnight
#000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
0
Snow
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
0
Starlight
#EEEEEE
RGB: 238, 238, 238
CMYK: 0, 0, 0, 7
0
Mine Shaft
#4D4D4D
RGB: 77, 77, 77
CMYK: 0, 0, 0, 70
Digital
0
Brown Rust
#C16A42
RGB: 193, 106, 66
CMYK: 20, 67, 81, 6
0
Spring Wood
#EEEADC
RGB: 238, 234, 220
CMYK: 0, 2, 8, 7
0
Ship Gray
#414042
RGB: 65, 64, 66
CMYK: 2, 3, 0, 74
0
Mirage
#1A1D28
RGB: 26, 29, 40
CMYK: 35, 27, 0, 84
0
Sandal
#A98A6D
RGB: 244, 241, 230
CMYK: 0, 1, 6, 4
Resources
We want to be our customer’s go-to for more than just supplies. We offer free resources and training that they can use to grow their wood flooring knowledge, skills, and business. See below for our most popular content.