Branding Guide

Your resource for all of our logos, fonts and information about who we are.

DOWNLOAD PDF WHO WE ARE LOGOS FONTS COLORS RESOURCES

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Keep a copy for quick questions. Includes all the information listed below as well as more information about who we are.

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Who We Are

As we market and distribute wood flooring and related supplies, we are committed to use our business to support highly effective ministry in some of the most difficult places around the world.

Why We Exist

External:
Changing the Why and the Way People Do Business

Internal:
Providing the opportunity for people to do business as missions.

What We Value

Stewardship
Elevating People
Humble Work Ethics

How We Succeed

Strategic Partnerships
People’s Needs First
Operationally Efficient

Tagline:

Your Go-To Flooring Supplier

Optional:

Hardwood Flooring + Everything Else

Logos

All our logs come in high resolution PNG or JPEG files. Each set has black, white and blue versions.

Fonts

Fonts may be used for other designs, but must be respected for their particular categories (ie. website fonts can be used on posters, but other fonts shouldn’t be used on the website).

Corporate

Alternate Gothic No3 D – Use Oswald as alternate
Open Sans

Website

Eczar
Open Sans

Email

Helvetica

Colors

Below are the colors for corporate and digital uses (email, social media, and website). Each color may be used for other purposes, but must be respected for each category.

Corporate

0
TMC Blue
PANTONE 280 C
#012169
RGB: 1, 33, 105
CMYK: 99, 69, 0, 59

0
Midnight
#000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100

0
Snow
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

0
Starlight
#EEEEEE
RGB: 238, 238, 238
CMYK: 0, 0, 0, 7

0
Mine Shaft
#4D4D4D
RGB: 77, 77, 77
CMYK: 0, 0, 0, 70

Digital

0
Brown Rust
#C16A42
RGB: 193, 106, 66
CMYK: 20, 67, 81, 6

0
Spring Wood
#EEEADC
RGB: 238, 234, 220
CMYK: 0, 2, 8, 7

0
Ship Gray
#414042
RGB: 65, 64, 66
CMYK: 2, 3, 0, 74

0
Mirage
#1A1D28
RGB: 26, 29, 40
CMYK: 35, 27, 0, 84

0
Sandal
#A98A6D
RGB: 244, 241, 230
CMYK: 0, 1, 6, 4

Resources

We want to be our customer’s go-to for more than just supplies. We offer free resources and training that they can use to grow their wood flooring knowledge, skills, and business. See below for our most popular content.

Wood Flooring Guides

Comprehensive guide to everything about unfinished flooring

Compare different grades of white and red oak unfinished floors.

Learn the best way to keep your floors looking great for years to come.

Our comprehensive guide to prefinished flooring

A gallery of all of our prefinished flooring

Installation and Warranty Guides for all of our flooring manufacturing companies.

Branding Guide

Your resource for all of our logos, fonts and information about who we are.

Download PDF

Who We Are

Why We Exist

What We Value

How We Succeed

Tagline:

Optional:

Logos

Logo

Symbol

Combined

Heights Gallery Logo

Flooring Outlet Logo

PowerPoint Template

Letter Head

Stock Photos

Fonts

Corporate

Website

Email

Colors

Corporate

Digital

Resources

Wood Flooring Guides

Wood Floor Cleaning Guide

Gaps Happen

Do Not Clean This way

Your Winter RH Guide

The SLAB Truth

Wood Floor Touch Up Kit