About the Author: Katie Knight

Articles Written by Katie Knight


Business As Mission: Carroll Project

Life keeps happening – all the joys and all the woes – despite a global pandemic, social unrest, and the uncertainty that used to be easier to ignore. While some see this time as being more divisive than ever, it’s also overwhelming with opportunity to be a neighbor, a helper, or a business that uses …

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MAPEI Wood Floor Adhesive Norton Ceramic Sandpaper bona wood floor finish MAPEI UltraCoat RenewIt System

How to Sell MAXX Floors Luxury Vinyl Plank

MAXX Floors™ features both WPC click lock and LooseLay constructions to suit your customer’s needs. Unlike competing products, MAXX Floors™ has superior surface protection, acoustic properties, and is environmentally friendly. Superior Surface Protection Every board is coated with UltraShield™, a urethane finish containing tiny beads of ceramic. These beads add durability and anti-slip properties to …

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How to Sell Graf

How to Sell Graf Custom Hardwood

  What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring out how they can push the industry beyond its current limits. Graf Custom Hardwood goes above and beyond to make sure that they have near-perfect raw material. Being nestled in …

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Silvian Real Wood Floors

How to Sell The Silvian Collection

With a neutral color scheme and natural textures, the Silvian Collection from Real Wood Floors gives your customers a simple, understated foundation for the rest of their home. Named after the Latin term (silva) for wood, this collection is reminiscent of minimalist and light Nordic styling. Colors Names, Pronunciation, and Translation Vuori [Vor-ee] – mountain …

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How to Sell the Steadfast Collection

With unique color treatments and weathering, our Steadfast Collection is ideal for those looking for a statement piece in their home. A unique feature of this line is the dynamic weathering on Legacy, Tradition and Heritage. The maple lumber is left outside and weathered 60, 75 or 90 days. You will see everything from splits …

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How to Sell Brick & Board

How to Sell Brick & Board

A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer who is starting the floor buying process. Available in 3 species and 8 colors, the collection gives a modern look to a traditional wood floor. SEE MORE OF OUR PREFINISHED …

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