About the Author: Katie Knight

Articles Written by Katie Knight

MAPEI UltraCoat RenewIt System

How to Sell MAXX Floors Luxury Vinyl Plank

MAXX Floors™ features both WPC click lock and LooseLay constructions to suit your customer’s needs. Unlike competing products, MAXX Floors™ has superior surface protection, acoustic properties, and is environmentally friendly. Superior Surface Protection Every board is coated with UltraShield™, a urethane finish containing tiny beads of ceramic. These beads add durability and anti-slip properties to …

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How to Sell Graf

How to Sell Graf Custom Hardwood

What makes Graf Custom Hardwood unique is the high level of craftsmanship that goes into every product. They’re passionate about the craft and figuring out how they can push the industry beyond its current limits. Graf Custom Hardwood goes above and beyond to make sure that they have near-perfect raw material. Being nestled in the …

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Silvian Real Wood Floors

How to Sell The Silvian Collection

With a neutral color scheme and natural textures, the Silvian Collection from Real Wood Floors gives your customers a simple, understated foundation for the rest of their home. Named after the Latin term (silva) for wood, this collection is reminiscent of minimalist and light Nordic styling. Colors Names, Pronunciation, and Translation Vuori [Vor-ee] – mountain …

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How to Sell Steadfast

How to Sell the Steadfast Collection

With unique color treatments and weathering, our Steadfast Collection is ideal for those looking for a statement piece in their home. A unique feature of this line is the dynamic weathering on Legacy, Tradition and Heritage. The maple lumber is left outside and weathered 60, 75 or 90 days. You will see everything from splits …

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How to Sell Brick & Board

How to Sell Brick & Board

A reinterpreted take on a classic wood floor, the Brick and Board Collection from Real Wood Floors is our go-to collection to show a customer who is starting the floor buying process. Available in 4 species and 18 colors, the collection gives a modern look to a traditional wood floor. The collection also features two …

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How to Sell Longhouse Plank

How to Sell the Longhouse Plank Collection

Bringing a reclaimed look to a wider audience, the Longhouse Plank Collection uses layered textures, extra-long planks, and quality handcrafted color techniques to recreate the look of a hundred-year-old floor. To create a truly random and reclaimed appearance, we use four unique textures. Included are bandsaw marks, circular saw marks as well as wire brushing …

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How to sell Tasmania

How to Sell the Tasmania Collection

Have you ever had a customer who wanted a unique statement piece for the home? With two colors in the exotic Tasmanian oak species and six colors in the impressive 9 1/2″ wide European white oak planks, the Tasmania Collection makes a grand impression wherever it is installed. SEE MORE OF OUR PREFINISHED FLOORS HERE …

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How to Sell Helmsman

How to Sell The Helmsman Collection

Have you ever had a budget-minded customer who is frustrated by the limited options of affordable wood flooring? Everyone has been showing them the same type of wood floors: machine-scraped hickory and birch in similar shades. It all starts to look the same and your customer may think that’s their only option. What they truly …

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How to Sell Ponderosa

How To Sell The Ponderosa Collection

Ponderosa handcrafted planks bring warmth and character into the home for homeowners that want the beauty of a wood floor while keeping their budget and active lifestyle in mind. Although the 5-inch hand-scraped hickory and birch is a pretty common product in the wood flooring industry, our Ponderosa plank stands out for a couple key …

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